In their continuing efforts to battle the ever growing mounds of garbage polluting our oceans and coastlines, Surfrider Foundation joined forces with Saatchi & Saatchi LA to sponsor the aptly titled Catch of the Day guerrilla ad campaign. Trash was collected from beaches across the US, then sorted, packaged like seafood, and strategically placed around local farmers’ markets. Directly targeting seafood consumers, this creative campaign draws attention to the gross debris littering our oceans and highlights how this pollution affects the consumer directly through the food they eat. Even if you’re not partial to seafood, its hard to miss the message!

See Surfrider Foundation for more info and how to participate

The Secret is Out. Spread the Word.

The Cove exposes the slaughter of more than 20,000 dolphins and porpoises in Taiji, Japan every year, and how their meat, containing toxic levels of mercury, is being sold as food in Japan and other parts of Asia, often labeled as whale meat. The majority of the world is not aware this is happening as the Taiji cove is blocked off from the public. The focus of the Social Action Campaign for The Cove is to create worldwide awareness of this annual practice as well as the dangers of eating seafood contaminated with mercury and to pressure those in power to put an end to the slaughter.